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made by artisans for the denim connoisseur


Gion Jeans & Yukata Company is a fashion house creating clothes inspired by the people, history and culture of Japan as seen by its two British founders.  The products they envision are brought to life through collaboration with Japanese artisans and materials.

Bringing together British design and Japanese know-how gives their products a high level of quality and graphic clarity.  Their first products were a small collection of Jeans for men and women in two original styles, Straight leg and Slim Leg.  Produced from highest quality 12.5 oz. selvage denim made using traditional shuttle looms in Kaihara, Japan. 



GION JEANS. product.

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